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Engineering a Customer Experience Management Solution

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Engineering a Customer Experience Management Solution

Mar 1, 2016, 6:00 PM - Mar 1, 2016, 8:00 PM

Berlin Room

The premise of Customer Experience Management (CEM) is centered around delivering consistent, engaging experiences to customers across all channels that respond dynamically and intelligently to the users, their context, and their devices.

In this session we'll cover the requisite components of a CEM solution but focus on how to meet user needs rather than the technical aspects of integrating the components.